Your Complete Spa Management Course Online to Take the Next Step in Your Spa Career

Module 1

Orientation to Spa Business Education

In Module 1 you learn how to make the most of Spa Business Education and what to expect throughout this spa management course online.

Module 2

Marketing and Public Relations

You can have the best spa in the world, but it simply won’t succeed if your target clientele doesn’t hear about it and pay attention. In this module you’ll get:

• The fundamentals of marketing—what, why and how to get started;
• How to identify and analyze who your customers are and how to market to them;
• Keys to using social media, public relations and promotions to attract customers to your spa;
• Vital knowledge of why, where and how to use retail merchandise to increase your spa’s revenue;
• All the elements you need to create your first marketing plan (which you’ll actually do!)

Module 3

Leadership and Strategic Planning

Managing a spa or wellness center isn’t just about strategic business knowledge. It’s about human relationships—with your staff, customers, vendors, partners and yourself.
In this module you learn what it takes to be an excellent leader on all fronts. You’ll get:

• Key strategies for managing your team and managing your time;
• A roadmap through the six stages of group development so your staff grows stronger as individuals as they grow more united in team goals;
• Tools for managing conflicts in a way that builds bridges rather than burns them;
• Raison d’Etre’s very own Human Capital Management Plan template, which you’ll follow to create your own plan to foster personal drive and professional development in every spa employee to support the company’s success overall.

Click here to know more about the Spa Leadership Module.

Module 4

Finance

Finance is an area that many aspiring spa managers dread, but in Spa Business Education we make the financial side of management understandable, interesting and easy. We’re proud to say that our students graduate with confidence and enthusiasm about revenue and budgeting!
In this module you get:

• A primer in budgeting - why we do it, how we do it and what it entails;
• The foundational formula for calculating your spa’s success through key performance indicators;
• Tried and true secrets to scheduling and pricing that ensure your employees, your sales and you stay energized;
• The actual budgeting templates we use at Raison d’Etre, carefully explained and ready for you to turn into your own sample monthly financial report and profit and loss statement.

Click here to know more about the Spa Finance Module.

Module 5

Human Resources

As a spa manager, your staff is your most important resource—always. To benefit from that resource, you’ve got to know who to hire, how to hire, how to integrate them and what best supports them. Here’s what you get in module 5:

• What kind of human resources structure to provide for your team;
• Exactly what to do to recruit ideal employees—what to include in each job description, how to interview and what to write in an employment contract;
• Step-by-step instructions for creating an excellent induction for new team members;
• Exact job descriptions for common spa positions that you can replicate in your work;
• A clarifying exercise to help you begin forming your own HR philosophy and structure;
• And more!

Click here to know more about the Human Capital Management Module.

Module 6

Service Quality Management Excellence

You deliver excellent service when your spa or wellness center’s operational flow is oriented toward bringing value to your guests. This means every aspect of your operations must be customer-oriented. In this module you’ll learn how to achieve that, with:

• Raison d’Etre’s proven roadmap to customer service excellence, including standard operational procedures, trainings and evaluations to implement;
• The foundations of creating your spa concept and menu of offerings;
• An introduction to nutrition so you can offer healthy and delicious spa cuisine to your guests;
• Fundamental training in creating a sustainability plan for your spa or wellness center.

Click here to know more about the Spa Operations Module.

Module 7

Business Plan

Through the previous modules’ assignments, you’ve already written several components of a business plan. In this final module it’s time to review, refine and pull together everything you’ve learned as you finalize a complete business plan. Most students spend a little extra time about four weeks on this comprehensive module.

In this module you get:

• Guidelines for measuring how well your spa business is performing, so you know exactly what to strengthen, change or maintain;
• A complete walk-through of writing your own business plan, point by point;
• The three essential elements your business goals must include;
• A simple fill-in business plan template that we recommend here at Raison d’Etre.

Click here to know more about the Spa Business Plan Module.