Program Content

Spa Management Program Modules

The program consists of seven modules with downloadable reading materials, online video lectures and inspiring assignments. Most students spend about two weeks on most modules, but you can set your own timeline.

We’ve designed this spa management training so you complete each topic with a thorough understanding of the principles behind it, how they’re applied and how to put them into action.

By the end of the course, your assignments from each module have come together into a complete business plan—for your own spa business, the company you currently work for or a future spa concept of your own design.   



Orientation to Spa Business Education

In Module 1 you learn how to make the most of Spa Business Education and what to expect throughout this spa management course online.

Marketing and Public Relations

You can have the best spa in the world, but it simply won’t succeed if your target clientele doesn’t hear about it and pay attention.

In this module you will learn about:

  • Marketing fundamentals
  • Marketing analysis
  • Public relation and promotion
  • Social media
  • Retail management, merchandising and sales
  • Marketing plan





Leadership and Strategic Planning

Managing a spa or wellness center isn’t just about strategic business knowledge. It’s about human relationships—with your staff, customers, vendors, partners and yourself.

In this module you will learn about:

  • Leadership fundamentals
  • Group dynamics
  • Conflict handling and problem solving
  • Strategic planning
  • Communication
  • Human Capital Management (HCM) plan


Finance is an area that many aspiring spa managers dread, but in Spa Business Education we make the financial side of management understandable, interesting and easy. We’re proud to say that our students graduate with confidence and enthusiasm about revenue and budgeting!

In this module you will learn about:

  • Spa Finance fundamentals
  • Key Performance Indicators (KPI) used in spas and financial reporting
  • Scheduling
  • Spa Revenue management fundamentals
  • Profit & Loss statement and monthly report schedule





Human Resources

As a spa manager, your staff is your most important resource—always. To benefit from that resource, you’ve got to know who to hire, how to hire, how to integrate them and what best supports them.

In this module you will learn about:

  • HR documents needed
  • Creating a dynamic spa team
  • Recruitment
  • Career development and  performance appraisal
  • Induction manual and guidelines
  • Contract guidelines and examples
  • Job descriptions and examples

Spa Operations & Service Quality Management Excellence

You deliver excellent service when your spa or wellness center’s operational flow is oriented toward bringing value to your guests. This means every aspect of your operations must be customer-oriented.

In this module you will learn about:

  • Service Quality Management & Excellence Training fundamentals
  • Standard operating procedures, training and evaluations
  • How to create a sustainability plan
  • Best practice of customer service and care
  • How to create a customer oriented service





Business Plan

Through the previous modules’ assignments, you’ve already written several components of a business plan. In this final module it’s time to review, refine and pull together everything you’ve learned as you finalize a complete business plan. Most students spend a little extra time about four weeks on this comprehensive module.

In this module you will learn about:

  • Guidelines for measuring how well your spa business is performing, so you know exactly what to strengthen, change or maintain
  • How to write your own business plan, point by point
  • The three essential elements your business goals must include
  • A simple fill-in business plan template that we recommend here at Raison d’Etre

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