Spa Marketing and Public Relation module

The purpose of this course is to understand how you can create your own marketing plan and directly start using it in your daily work. We will go through in detail important elements like target customer analysis, competition analysis, SWOT and your spa’s unique selling point and then we will focus on how to market your spa.
We will look at how you can use various marketing tools and social media channels to communicate efficiently. Not only will you learn what to communicate, but also to whom and how to reach your future customers.
Our recommendation is to use the spa you are already working in as an example while taking this course. But you can also work on a marketing plan for a spa that you are planning to open (requires a bit more effort from your side). It is just important that you decide what kind of spa you have in mind when taking this Spa Marketing Course. You can use the document “Spa Description” under downloadable documents to describe and clarify the spa you are referring to.

Public Relations (PR) is extremely important, and being able to use it in the right way means everything. You have to market your success.” – Dean Schlicter


  • Marketing fundamentals
  • Marketing analysis
  • Public relation and promotion
  • Social media
  • Retail management, merchandising and sales
  • Marketing plan


  • Watch the videos
  • Read & study the written manual
  • Assignment – write your Marketing spa description and create your Marketing plan


We are always here to support you and we will be available during the whole course period. Please let us know when you need help or if you get behind schedule and we will get back to you within 48 hours (Monday – Friday).

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