Blog - Spa Business Education

How to create a spa membership and/or loyalty program

4 June, 2020

The terms spa membership and spa loyalty programs are often incorrectly used interchangeably with each other. So, in this article we will shed some light on what they mean, how they are different from each other, and how you implement them successfully…

10 Tips On How to Build A Strong Brand Identity For Your Spa

7 May, 2020

Your spa brand is your most important asset. It can be described as a collection of associations connected to your company name, your services, or a product name. A strong spa brand is well-known, concrete and loaded with positive associations –…

How spa retail sales benefit the organization, spa professionals and spa guests

17 April, 2020

Quite a few of spas around the world do not realize the full potential of spa retailing, or just haven’t been able to utilize its full potential. Selling spa retail products can significantly increase a spa’s revenue and will in the end benefit…

The 6 essential steps on how to successfully open your own luxury spa or day spa and make it flourish [Guide]

12 March, 2020

Starting up your own business is in most cases an easy process, especially in today’s society where we have access to countless sources of knowledge banks via the internet, where we can learn pretty much everything about anything. No, the hard part…

A Guide to on How to Open a Medical Spa

14 February, 2020

The spa and wellness industry is booming like no one’s business. There are multiple services getting introduced in the market every second day. In such a scenario, if you are someone who aspires to have a medical spa of your own or need to know…

Essentials to Kickstart a Massage Spa Business

24 January, 2020

Spas and wellness centers are growing rapidly. Since they are becoming more easily available, people are opting for them as a medium to rejuvenate more than ever. Along with the growth in their numbers, the types of spas and their services are also…

How to start a Spa Business: Essential Points to Consider

12 December, 2019

As the interest in spas and wellness continues to rise, so do the opportunities to be involved in the spa and wellness industry. While existing spa owners are exploring new and innovative ways to attract this growing audience, there are also many…

Online Spa Marketing Courses

12 December, 2019

As the spa industry continues to expand, it’s becoming more important than ever for budding spa businesses to stand out amongst the competition. While many aspects to running a successful spa business can be learnt on the job, spa leadership programs…

Reasons to Enroll in Spa Management Training

24 November, 2019

It is one thing to work in the spa industry; it’s a whole different ballgame owning a spa. The amount of research, time and background work that goes into building a spa is considerable: from branding to marketing and employees to profits, there…