Blog - Spa Business Education

4 necessary digital marketing spa strategies in 2020

6 November, 2020

The future of marketing is digital. The pandemic accelerated this agenda even further. So, if digital marketing isn’t included in your spa strategies – you need to get onto it right now! Or else you might quickly fall behind your competitors. To…

[Guide] Learning the spa process through Spa Business Education’s online courses

12 October, 2020

The spa process, the spa function, spa operations – whatever you want to call it – is as in many other industries, extraordinarily complex. It’s not something you master over a weekend, rather several years. Some would say you’ll never master…

6 benefits of investing in a spa education

2 September, 2020

A complete spa education will not only benefit the employees, it also benefits the managers and the company as a whole. In this article we will present you the benefits a company can expect from their employees having a spa education, the benefit…

3 major benefits of enrolling in online spa management courses

7 August, 2020

The spa industry is steadily growing, as is spa management education. But there is still a big discrepancy between how many spa management jobs there are, and how many of the spa managers actually possess some sort of spa management education. This…

7 things to keep in mind when managing a spa business

3 July, 2020

Starting a spa is hard work, but you know what’s even harder? Managing a spa business by developing it and making it flourish. The journey to success is like a rollercoaster where good and bad times continuously come and go, replacing each other.…

How to create a spa membership and/or loyalty program

4 June, 2020

The terms spa membership and spa loyalty programs are often incorrectly used interchangeably with each other. So, in this article we will shed some light on what they mean, how they are different from each other, and how you implement them successfully…

10 Tips On How to Build A Strong Brand Identity For Your Spa

7 May, 2020

Your spa brand is your most important asset. It can be described as a collection of associations connected to your company name, your services, or a product name. A strong spa brand is well-known, concrete and loaded with positive associations –…

How spa retail sales benefit the organization, spa professionals and spa guests

17 April, 2020

Quite a few of spas around the world do not realize the full potential of spa retailing, or just haven’t been able to utilize its full potential. Selling spa retail products can significantly increase a spa’s revenue and will in the end benefit…

The 6 essential steps on how to successfully open your own luxury spa or day spa and make it flourish [Guide]

12 March, 2020

Starting up your own business is in most cases an easy process, especially in today’s society where we have access to countless sources of knowledge banks via the internet, where we can learn pretty much everything about anything. No, the hard part…