Annika joined Raison d’Etre in the fall of 2012 as Managing Director. After gaining 25 years of Spa, Resort & Travel Industry experience in the US mainly Annika has provided spa and resort development and management services to owners and developers as the Vice President & Managing Director of Enchantment Group based in Scottsdale, Arizona.
Annika oversaw the development, construction and coordinated the creation efforts and opening of the world renowned Mii amo Destination Spa at Enchantment Resort in Sedona, AZ. The first-ever destination spa to be combined within a luxury resort community Mii amo garnered worldwide praise, received accolades such as the Travel + Leisure readers survey naming Mii amo # 1 in the “World’s Best Destination Spa”, 2007 and 2009. As Managing Director of Enchantment Resort she led operations, a staff of 500, was the liaison between owners, developers and investors while managing the Home Owners Association. Annika’s last large project was to start, manage and finish the 25+millon US dollar renovation of Enchantment Resort & Spa. Her passion for design and spas and what it brings to people promoting healthy, balanced living is most important to her as well as her 2 young children. This has recently led to her change in position to now oversee Business Development at Raison d’Etre, our own LivNordic Brand and all other brands our company is involved in.