Anna-Cari Gund

Managing Director

With nearly 30 years of experience Anna-Cari has a long career in the spa and beauty therapy industry. She has devoted much of her time to lecturing at Beauty Therapy Schools, represented Educational Associations, acted as an International Examiner and held positions on the Board of many National Organisations in Sweden.

For nearly 15 years she also managed Yrkeshögskolan för Hudvård & Spa, the leading Beauty and Spa Therapy School in Sweden. After eight years as vice president of CIDESCO International, Anna-Cari Gund was elected president in October 2012. She now represents CIDESCO International, with over 250 Beauty Therapy Schools and 33 Sections around the World. Anna-Cari travels the world for continuous professional development and networking, within the Spa industry, at events as The Global Wellness Summit and acts as an inspiring industry leading speaker at worldwide Congresses and Exhibitions. Through Anna-Cari´s leadership the capabilities of the unique Raison d´Etre team will have the opportunity to develop by inspiring the performance of each individual. This will strengthen Raison d´Etre´s position as the most preferred and leading, international Spa Consultancy Company.