Who is Raison d’Etre?

Founded in 1998, today Raison d’Etre is one of the world’s premier spa development consultancies.

We’ve helped develop more than 170 spas in over 70 countries. We’ve also created eight renowned spa brands, including Aman, Jiva and LivNordic. Our education team has trained more than 320 spa managers around the world in everything from hotel spa management to cruise ship spa management and everything in between.

We know what it takes to build and maintain a thriving spa or wellness center. On the one hand, you’ve got to know what to do and how to do it, with excellence. On the other hand, the right mindset is key, a mindset of confidence, creativity and adaptability. We created Spa Business Education to share the knowledge, the mindset and how to merge the two.

We’re here to help you transform into a confident, qualified spa manager of the highest calibre. And we’re so excited to have you join us!