According to Technavio, the global spa market is expected to rise at a compound annual growth rate (CAGR) of 5.66% from 2017 to 2021 (Schmidt S, MarketResearch.com, THE GROWTH OF THE GLOBAL SPA INDUSTRY, 2017). Although the industry is growing, it is facing several challenges which are linked to globalisation, changing consumer preferences, competition and more.
One of the biggest problems faced by spa owners around the globe is a shortage of spa professionals, which ranges from spa attendants to managers & directors.
So, how can you retain your employees and keep staff attrition to the minimum? How can you keep your team motivated and inspired? How will you ensure that your staff is helping you meet your business objectives? The answer to all of these questions partly lies in finding the reason behind such high staff turnover and from there understanding what can be done to improve it.
Along with this, you should consider asking yourself, am I managing the spa business effectively. If you cannot manage yourself for effectiveness, you cannot expect to manage others. But, the solution to this can be learning effectiveness through a spa HCM course. Keep reading to find out more about this course, its cornerstones and how it can benefit your business.
Companies often offer spa HCM courses with five fundamentals, as follows:
- Business objectives and organisational design
These are a few basics for creating any basic HCM plan. With this, you will be able to make your people grow as a valuable resource, which will eventually be beneficial for your spa business.
Tackling Staff Attrition
In the course, you will also learn some of the basic ways to improve your employee retention and manage your human capital in a better way. The following are some examples.
- Focus on creating a strategy
One of the important parts of the HCM course is often creating an effective strategy. This can include everything from measuring the financial efficiency of HR operations, collecting relevant data, integrating it with your business strategy, and much more (Edward E. Lawler III and John W. Boudreau, SHRM, CREATING AN EFFECTIVE HUMAN CAPITAL STRATEGY, 2012).
- Recruit the right type of personnel
Each department in your spa requires a set of different skills. Hence, you should make sure you recruit candidates those who have the adequate qualities to perform the required role.
- Create a positive work atmosphere
Another secret behind retaining your people can be creating a work atmosphere that is comfortable, positive and conducive. This is because a happier workplace will always lead to a more efficient team.
- Train your staff
In order for your spa to be successful, you should ensure that your personnel are being trained to perform better. One of the simple ways to this is by enrolling them in online spa education courses. This will not only help their work performance but also develop their career.
As the industry is rapidly growing, it is necessary for you to take the necessary steps to keep up with the competition with the right strategies. Hence, you need a Human Capital Management course that can be an all-in-one solution for your staff attrition.
“The text above is written in the online marketing purposes. The views are the author’s own and do not necessarily reflect the views of Spa Business Education.”