Marketing a product or service is all about creating and showcasing an irresistible, immersive experience for your customers. Right from the time clients search for your services online and book an appointment, to the experience itself as well as after-treatment customer service and offers to entice them to visit again. A spa business must chalk out an effective marketing strategy and continuously update it in order to to keep up with the latest industry trends. This will aid business expansion and offer new growth opportunities to ensure that your spa business is always one step ahead of competitors.
Every spa manager is on the lookout for creative spa marketing strategies that will help propel their business to new heights. There are several spa management courses online that help in the creation of marketing plans which can be implemented in daily business operations. Such courses offer comprehensive strategies, as well as inspiration and tools with flexible schedules, to enable leadership development. Read on to know more about the importance of marketing, some of the latest spa marketing strategies as well as beneficial spa courses offered online.
Why is Spa Marketing Important?
The first question any business owner will ask themselves before marketing their products or services is: what is the purpose of this? Similarly, a spa business owner will wonder why marketing is important for their business. For starters, it helps to create and promote a brand by sharing it’s vision with existing and potential customers. Marketing also helps to increase customer reach through word-of-mouth, combining new and traditional direct marketing strategies can boost customer loyalty and bring in new business.
Additionally, an overlooked benefit of having a clear cut marketing strategy is that it helps attracts and retain the best talent in the industry, which is essential in order to consistently provide regular clients with an unforgettable experience. Think back and try to recollect how many times customers call and request their usual massage therapist when booking an appointment; it’s always these details that matter to customers who end up becoming spa regulars and refer in new clients.
Now that we’ve established the need for marketing your spa business, let’s take a closer look at some of the trending spa marketing strategies to drive revenue and increase customer reach.
Trending Spa Marketing Strategies
With the neck-to-neck competition out there, devising unique and innovative strategies to stand apart from the competition can be an uphill task. Here are some refreshing and new spa marketing ideas and strategies to change the face of your spa business and ensure that the phone doesn’t stop ringing this year!
Define Your Target Customer
Who is your target audience? Most small business owners regard everyone as their target audience, and while you can welcome everyone who walks through your door, you must also ask smart questions such as ‘what are our best selling services?’ as well as identifying who will be the most likely repeat customer for these services. This helps lay the foundation for an effective brand message, story, image and marketing outreach campaign.
Claim Online Listings with Local SEO
A highly useful and cost effective spa marketing strategy would be to claim business pages on sites such as Yelp, Google Places and other business advertising sites. Besides enhancing your brand image by making it look professional and legitimate, it also improves your SEO. Encourage customers to write reviews about their experiences and offer discounted offers and freebies in exchange. Another great way to boost your local SEO is by creating and maintaining a blog that highlights your niche services to create appeal for potential customers within your target audience. Such activities can help your spa business rise in the search listings all the way up to the top of page one!
Social Media Influencers and Video Marketing
While social media platforms such as Facebook and Instagram definitely aren’t new, the new features being added can help expand the reach of your marketing campaigns. What are you waiting for, jump on the social media bandwagon! Instagram polls, stories and IGTV are a great way for businesses to share behind the scene activities of your spa treatments and employees making them seem affordable, human and more relatable. The use of influencers to spread the word in exchange for free or discounted services is feasible for most businesses.
Video marketing is another great marketing strategy you can use. From Facebook and Twitter news feeds, YouTube, and Instagram to digital signs and email advertising campaigns, visually stimulating content has become very popular among consumers with proven higher conversion rates.
Pre-booking, complementary and referral incentives
If there’s one thing people can’t say no to, it’s freebies and discounts. Giveaways, referrals, flash sales, gift certificates, holiday and daily deals as well as refer-a-friend programs are some good old marketing strategies that never fail to appease. So, why change something that works well? Giving incentives to customers who pre-book services, check-in on social media, and click selfies at your spa are other additional ideas to posture your spa business as a hip, trendy place to frequent.
Tailored spa packages
Constantly reinventing your spa business can be stressful. Mixing things up and packaging your services differently can keep things interesting. Combine your best-selling treatments to make new service bundles customers just can’t say no to. Pair new and old services together and move things using a trial and error method and get feedback from regulars to see what works. Also, offer customers a chance to customize their own services with combinations of various therapies and products used for the treatments.
Last but not least, befriending the competition may not be such a bad idea. As the spa industry is centred around promoting overall well-being and health, there are several local businesses that you can consider partnering with in order to boost clientele. This includes chiropractors, nutritionists, dieticians, holistic medicine practitioners, hairdressers, make-up artists and stylists. Using a cross-marketing strategy can enable these businesses to recommend yours and attract more customers through advertising posters, business cards and fliers distribution.
Why Opt for Spa Marketing Courses Online?
The answer is pretty simple and straightforward. Spa treatments are more popular now than ever before. Spending time at a spa is a great stress buster and a way for clients to pamper themselves every once in a while. In order to help prospective clients find your business, you can implement some of the creative and effective marketing strategies highlighted above. The spa industry has maintained a steady annual growth revenue for half a decade now and the future only looks bright and promising for spa business owners. In order to capitalize on the current health and wellness trend, spa managers and employees must educate themselves about the unique aspects of the day-to-day operations of such a business.
With the plethora of spa marketing courses online, choosing the right one for you can seem daunting. When considering what aspects of spa marketing you want to focus on, spa management must consider important elements such as their spa’s unique selling point, target customer and competition analysis, as well as the business’ SWOT analysis. Spa managers can also learn various useful marketing tools as well as social media channels to effectively communicate who they are and what they do.
Enroll for Spa Marketing Courses Online Now!
The life of a working professional can be very demanding with hectic work weeks and irregular work timings. Hence, they can enroll for a spa marketing course online to enjoy the flexibility of choosing their own pace of learning. With an industry-specific curriculum offering marketing analysis and fundamentals, PR, social media and much more, spa employees can be rest assured, they’re in good hands. Using pedagogy that includes videos, reading and study material as well as test quizzes, spa employees and managers will have all the support they require to successfully complete the course.