The spa and beauty industry is still a booming market, evident in the almost constant line up of new spas, products and improvements made to existing product brands. While not everybody has the capital, dedication or expertise to open a new beauty salon or spa, the experiences, skills and passion for developing people can be a sound foundation for setting up a beauty or spa business training program.
Like any business, there are various prerequisites, which need to be considered before launching yourself into this lucrative industry:
1. Understanding the needs of the market.
Many product brands have their own training programs, which they might be interested in out-sourcing and spas overall often require constant training and monitoring to maintain their standards, especially when new staffs are hired. You will need to decide whom your particular skills and experience will benefit and create your training programs accordingly. Creating a sound business plan is a great way to help you research and understand the segment of the market you are interested in targeting.
2. The initial capital
Whether you want to offer on- or off-site or even on-line training, you will need to consider all of the start up costs required to set yourself up in business. This can be anything from renting a location and the associated costs, the cost of creating high quality training materials and websites, payroll for paying trainers, the cost of acquiring licenses and insurances and of course your marketing and PR. It’s important to be thorough in thinking this through honesty so that you don’t find yourself half way there without to means to complete your dream.
3. The right location
If you are offering off-site training programs, maybe for managers or administrators of a spa, you will need to consider the right location for the market you are targeting. It needs to be easily accessible and reflect the standards of the training course you are offering. It will also need to have all the facilities available for you to be able to run the course, and support the number of people you expect to have in the training programs, covering everything from IT requirements, furniture and projectors to disability access, WC’s and food and beverage outlets. Lastly of course, the cost of the location will need to allow you to make a living, while offering your program at a competitive price.
4. Registering the program
As part of your set-up process you will need to consider the legal requirements for registering and offering your program. It’s important to pay attention to detail and do your research, so that your course is not shut down due to some technicalities that you failed to take into consideration. Your local authority should be your first point of contact when doing your research as they usually have detailed information for start up businesses. If you are looking to be covered internationally, you will then need to consider and do some research on what other countries and international business might require for your course to be recognized.
5. Finding the right trainers
You may want to start out building your business on your own skills and expertise but you will hopefully soon need to hire further trainers to build your business. Each person you hire will be a reflection of your integrity and standards and will be an important part of building and maintaining your reputation within the industry. It will be important that you are clear on what your requirements are in regards to the qualifications, skills, experiences and credentials but also as important, in terms of personality. Ensure that you make the time for a thorough background check and interview to find the right individuals to work with to make your business a success.
Starting a Spa or beauty training course, Spa Business Management Training or On-line Spa Courses takes skill, dedication and detailed planning to build a sustainable business model that will attract clients. Keep in mind that this is not done overnight. However, if you are passionate, dedicated and disciplined, you can find your place and be a success in the ever-evolving Spa and Wellness Market today.
“The above blog is written by a third party and is only for informative purposes. It does not reflect Spa Business Education’s position with regards to the provided information.”