Spas aren’t just limited to a massage table anymore. Now one can find spas in malls, high-end resorts, fitness centres, and other places that can draw travellers from all around the globe. One of the major reasons for such rapid growth of this industry is due to the ever-increasing clientele, who want to adopt a healthier lifestyle, unplug from their hectic lives and feel at ease.
Today, the spa and wellness industry is growing more than ever before. In fact, a report published by Technavio states that the global spa market is expected to rise at a compound annual rate (CAGR) of 5.66% between 2017 and 2021 (Schmidt S, MarketResearch.com, The Growth of the Global Spa Industry, 2017).
However although the spa and wellness industry is growing at fast pace, it is also facing several problems such as globalisation, changing customer preferences, cut-throat competition and staff retention.
The previous Global Spa and Wellness Summit conducted in Bali stated that lack of spa professionals at management level is the main obstacle to growth in the spa business. In addition, it reported that spa owners are simply not able to find enough people with the right skills to fill management-level positions (Spa-Balance Consulting, Spa Management and the Challenge of Finding the Right Professionals, 2012).
So, how can you find the right employees and improve the retention at your spa facility? How do you make sure that your staff are well-trained and motivated enough to meet your business objectives?
Consider asking yourself, am I managing my spa and wellness facility effectively? This is because if you fail to manage yourself effectively, then you might not be able to manage your team members. In order to manage your spa and staff well, you should consider learning more about effectiveness through an online spa HCM course. The following points tell you more about this course and how it can benefit your business.
What is Human Capital Management?
As the name suggests, Human Capital Management (HCM) is a systematic approach to employee staffing that perceives your team members as assets for the company. In this approach, these assets are measured on the basis of the current value they can offer to any organisation and whose future value can be improved through investment in training.
Why you should consider a Spa HCM course
A spa HCM course often comprises of chapters that can help you learn how to improve strategic planning, understand the habits of highly effective people, common practices of effective executives, create a successful spa strategy and much more. All these pointers will help you increase effectiveness to eventually raise your facility’s performance.
6 ways, which an HCM course can come to your rescue
- Train your employees to bring out the best in them
- Find candidates that will suit your job requirements
- Help your team members identify their weak spots
- Improve and encourage the flow of information between managers and staff
- Emphasize the importance of communication skills and help your staff to improve it
- Enhance existing skills
These are some of the many ways in which an HCM course can benefit your spa and help it grow amongst the ever-increasing competition in the market.
“The text above is written in the online marketing purposes. The views are the author’s own and do not necessarily reflect the views of Spa Business Education.”